by Dom Wiseman

The well-versed organisers of the Sanctuary Cove International Boat Show (SCIBS) have announced a brand-new OutdoorX event for this coming September.

The new outdoor lifestyle show ‘OutdoorX’ is set to be a major event. The show will showcase an impressive selection of caravans, motorhomes, 4x4s, trailer boats, campervans, and water sports gear. Sanctuary Cove has just released the show’s plans, with organisers announcing the show is scheduled from 13 to 15 September this year.

The show is expected to attract up to 30,000 visitors. Johan Hasser, general manager at Mulpha Events, was thrilled to discuss the launch of the new event.

“It will be the first grand-scale event the fully integrated resort has launched since the Sanctuary Cove International Boat Show (SCIBS) more than 30 years ago,” Hasser said.

“We believe there is a huge opportunity to launch a second major festival that caters for everyone who loves the outdoors.

“We want OutdoorX visitors to see the vehicles, vessels and gadgets as they’ve never seen them before and will work closely with our exhibitors to ensure they create custom, innovative and interactive displays that wow the senses.

“The sky is the limit when it comes to exhibitor design – visitor experience and interactivity is what will make this event stand out from the crowd.”

Johan Hasser is equally confident that his team’s experience in delivering SCIBS will secure the success of OutdoorX.

“While OutdoorX will be unlike any event Australia has seen, we will ensure it sets the same high standards as SCIBS in terms of both visitor and exhibitor experience,” Hasser stated.

The mammoth outdoor show will include seven separate precincts throughout the Marine Village, including, caravans, motorhomes, 4x4s, camping, trailer boats, water sports and tourism. Each section will provide visitors with the opportunity to immerse themselves in their areas of interest, with all the latest gear and products, and industry professionals on tap to share their expertise. There will be interactive stands and entertainment throughout the show to engage audiences and spark new interests.